Leukemia and Lymphoma Society of Canada
Role:
Social Media Manager and Digital Copywriter from July 2024-December 2024
Responsibilities:
Led the digital campaign for the 2024 Light The Night fundraiser
Ideated, designed, and produced all Light The Night campaign and always-on social creative
Wrote all copy for the Light the Night email drip campaign, organic social, and direct mail
Coordinated with influencers and stakeholders to ensure the event ran smoothly
2024 was the highest-grossing fundraiser in Light The Night history!
Content Examples
The Kilometer of Silence is one of the most profound moments of Light The Night, and we are so excited to bring it back as part of this year's walk.
As we walk together, the glow of our lanterns serves as a powerful symbol of hope, love, and remembrance for our fellow members of the blood cancer community.
If you haven't yet registered for Light The Night, now is the time! Head to the link in our bio to find an event near you.
Living with a blood cancer comes with a lot of unknowns.
Enjoying activities and time with loved ones can help maintain a sense of normalcy during difficult times. Remember, you are supported here every step of the way.